Almost every app you can name charges per seat. It's the default because it explains well to an investor. More users, more revenue, a chart pointing the right way.
For software a company buys, that's roughly fair. Each extra person really does get their own value out of it.
A household works differently
The second adult in your house is the same customer as the first. Same grocery list, different phone.
Per-seat pricing also punishes the exact thing that makes the app worth having. A list only one person keeps is a note to yourself, and it's fine, but it isn't why any of this exists. The whole point is the other people in the house being on it too. Charging for the second person means charging you extra for the feature working.
I've been on the receiving end of that and never once enjoyed it.
So one payer, one household
Update, October 2026. In August this section said Plus covered two accounts and Premium four. Since 6 September, Premium carries one extra account and Plus carries none, so this section now says what each plan holds.
One person subscribes and the Household comes with it. A Household holds two people on Free, four on Plus and eight on Premium. Everybody in it shares what the Household holds, the shopping list and the chores among it, whatever plan they're on. On Premium, the Household's Duty Rotation and Handoff Card are everybody's too.
The extra account on Premium is a real account. Its own login, its own things in it, sitting on your plan. Worth saying plainly, because on most services what you get for sharing is a profile inside somebody else's account, and a profile doesn't make you your own person in the app.
- Somebody on the free plan has room for one Household, so they can be in yours without paying
- Whoever holds your Premium seat gets the whole of Premium
- If you cancel, the plan runs to the end of what you paid for, so nobody's cut off halfway through the month
Where the money actually goes
The costs that grow with a customer are voice commands and sync storage. Neither one grows with how many people share a plan. They grow with how much anybody talks to it. So voice has a daily allowance, and only what has to go to the AI model counts against it. That's a sentence nothing else could answer, or a photo it reads, which counts as three.
Same reason the accounts are free and the talking is capped. I charge for what costs me something.
Annual is 20 percent off
Plus is $5.99 a month or $57.50 for the year, which comes to $4.79 a month. Premium is $16.99 a month or $163.10 for the year, which comes to $13.59 a month.
Twelve months of Plus at the monthly rate is $71.88, so the year price saves you twenty percent, and Premium works out the same way against its $203.88. No countdown timer on it, and no lifetime deal that shows up for one weekend then comes back the next weekend wearing a hat.
Collecting once instead of twelve times costs me less, and I'd rather hand that back than spend it on a banner telling you to hurry.